By Chris Kavan - 07/31/14 at 06:42 AM CT
Let's face it - summer movie season has been kind of a bummer so far. Without a dominating family film, animation has hit the skids. Despite there being some great choices this year (X-Men: Days of Future Past, Godzilla and Dawn of the Planet of the Apes all come to mind) - the highest-grossing film of the summer has come in the form of the brainless Transformers: Age of Extinction ($237 million and counting). But nothing has come anywhere close to matching the $409 million that Iron Man 3 brought in. But could there be hope in another Marvel franchise to save the summer? Even if that hope lies in a gun-toting raccoon, a talking tree and a green-skinned assassin? Let's hope so - because the summer needs a breakout hit - and this may be the last legitimate shot of the season.
GET ON UP In a bit of counter programming, the only major release going up against the mighty heroes is a James Brown biopic. Chadwick Boseman is not stranger to this genre, having made an impressive debut as Jackie Robinson in 42. That film opened with $27.48 million and ultimately closed with just over $95 million. The problem with Get On Up is that musical biopics are typically a much harder sell with audiences and it's going up against the biggest movie of the year. Granted, people who aren't into weird aliens and wacky exploits will have something to see over the weekend, but I just don't see this making that many waves at the box office. It's too bad, because the supporting cast looks fantastic as well: Viola Davis, Lennie James, Octavia Spencer, Craig Robinson, Dan Aykroyd and Jill Scott help fill up an impressive roster. I think it's just going to be buried - and that is too bad. Tate Taylor directed The Help - and if Get On Up can capture any of that same spirit, it will be a success, it just might have to work extra hard to find its audience.
This weekend should provide a much-needed boost in the arm to the summer box office. Guardians of the Galaxy is going to light the way - but we'll have to see just how much bang for the buck they get. I'll be back Sunday with the final results.